Recruitment Marketing Manager (IO)
Contact: Laura Graham (laura.graham@justice.gov.uk)
This is an exciting opportunity for a confident communicator to join a high performing and highly motivated team, delivering marketing campaigns that make a difference to people’s lives.
The Recruitment Marketing team is a specialist marketing function within the Recruitment and Retention Communications (RRC) team - part of the Ministry of Justice’s award-winning communications team. We are responsible for delivering high impact recruitment marketing campaigns that ensure the Ministry of Justice has the people it needs to deliver its priorities of swift access to justice, protecting the public and reducing reoffending. This includes attracting several thousand new prison and probation staff each year and 2,000 magistrates.
Our new flagship ‘Extraordinary Jobs’ campaign launched in September 2023, to bring together all recruitment for HM Prison and Probation Service under one unifying campaign brand.
Role overview
The Recruitment Marketing Manager role offers the opportunity to help create and deliver data-driven marketing campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences.
The successful candidate will support with the delivery and evaluation of external marketing for the Probation recruitment campaigns. This could be across paid media, partnerships, social media or a combination of channels.
You will develop in-depth understanding of our audiences, work with agencies to create content for a wide range of external channels and help evaluate the impact and success of communications. Throughout this you will be supported by a Senior Marketing Manager.
The Recruitment Marketing team utilises a variety of marketing channels (including paid media, paid partnerships, influencers, email, PR, TV and digital audio) to drive awareness and consideration in our prison, probation and magistrate roles.
This role is ideal for a confident communicator who is comfortable using digital tools and social media and is passionate about executing best-in-class communications.
Key responsibilities
Support the Senior Marketing Manager in the planning and delivery of multi-channel marketing plans, both through building awareness and consideration of priority roles and driving quality applications.
Work with creative agencies to help develop creative and content that resonates with your target audience and is suitable for a variety of marketing channels, including partnerships and influencers.
Source and manage a pool of case studies to bring your communications to life, building and maintaining strong case study relationships.
Work with teams to create accurate and engaging content on channels such as social media and email.
Regularly update content on the recruitment websites so they remain relevant and provide applicants with the most important recruitment information, adhering to best practice content design and ensuring copy is in line with the brand tone-of-voice.
Contribute to the evaluation of multi-channel marketing plans, for example through monitoring of social media performance.
Person specification
You are experienced in communications across any of paid, owned or earned media
You have experience working with external agencies (e.g. media, partnership and influencer, creative, PR) to deliver against shared goals
You have a strong understanding of digital and social media platforms
You can write and edit creative content for a variety of projects including print, web, social media
You have strong interpersonal skills with the ability to build and maintain effective working relationships, including with case studies
You are able to communicate clearly and with confidence, both verbally and in written format
You have experience communicating with different demographics, and have a proven track record of delivering messaging to a wide range of communities and audiences
You have strong interpersonal skills with the ability to build and maintain effective working relationships, including with case studies
You are a team player and a champion of collaboration and innovation, who is comfortable working under pressure.
How to apply
Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Delivering at Pace
Working Together