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General Information

Salary
£40,014 - £42,859
Working Pattern
Full Time
Vacancy Approach
Internal
Location
London
Region
London
Closing Date
01-Dec-2025
Post Type
Permanent
Civil Service Grade
HEO
Number of jobs available
1
Reserve List
12 Months
Job ID
11955

Descriptions & requirements

Job description

Recruitment Marketing Manager (IO)

Contact: Laura Graham (laura.graham@justice.gov.uk )

This is an exciting opportunity for a confident communicator to join a high performing and highly motivated team, delivering marketing campaigns that make a difference to people’s lives.

The Recruitment Marketing team is a specialist marketing function within the Recruitment and Retention Communications (RRC) team – part of the Ministry of Justice’s award-winning communications team. We are responsible for delivering high impact recruitment marketing campaigns that ensure the Ministry of Justice has the people it needs to deliver its priorities of swift access to justice, protecting the public and reducing reoffending. This includes attracting several thousand new prison and probation staff each year and 2,000 magistrates.

Our new flagship ‘Extraordinary Jobs’ campaign launched in September 2023, to bring together all recruitment for HM Prison and Probation Service under one unifying campaign brand.

Role overview

The Recruitment Marketing Manager role offers the opportunity to help create and deliver data-driven marketing campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences.

The successful candidate will support with the delivery and evaluation of external marketing for the Probation recruitment campaigns. This could be across paid media, partnerships, social media or a combination of channels.

You will develop in-depth understanding of our audiences, work with agencies to create content for a wide range of external channels and help evaluate the impact and success of communications. Throughout this you will be supported by a Senior Marketing Manager.

The Recruitment Marketing team utilises a variety of marketing channels (including paid media, paid partnerships, influencers, email, PR, TV and digital audio) to drive awareness and consideration in our prison, probation and magistrate roles.

This role is ideal for a confident communicator who is comfortable using digital tools and social media and is passionate about executing best-in-class communications.

Key responsibilities

             Support the Senior Marketing Manager in the planning and delivery of multi-channel marketing plans, both through building awareness and consideration of priority roles and driving quality applications.

             Work with creative agencies to help develop creative and content that resonates with your target audience and is suitable for a variety of marketing channels, including partnerships and influencers.

             Source and manage a pool of case studies to bring your communications to life, building and maintaining strong case study relationships.

             Work with teams to create accurate and engaging content on channels such as social media and email.

             Regularly update content on the recruitment websites so they remain relevant and provide applicants with the most important recruitment information, adhering to best practice content design and ensuring copy is in line with the brand tone-of-voice.

             Contribute to the evaluation of multi-channel marketing plans, for example through monitoring of social media performance.

Person specification

             You are experienced in communications across any of paid, owned or earned media

             You have experience working with external agencies (e.g. media, partnership and influencer, creative, PR) to deliver against shared goals

             You have a strong understanding of digital and social media platforms

             You can write and edit creative content for a variety of projects including print, web, social media

             You have strong interpersonal skills with the ability to build and maintain effective working relationships, including with case studies

             You are able to communicate clearly and with confidence, both verbally and in written format

             You have experience communicating with different demographics, and have a proven track record of delivering messaging to a wide range of communities and audiences

             You have strong interpersonal skills with the ability to build and maintain effective working relationships, including with case studies

             You are a team player and a champion of collaboration and innovation, who is comfortable working under pressure.

How to apply

Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.

We'll assess you against these behaviours during the selection process:

             Communicating and Influencing

             Delivering at Pace

             Working Together

Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity.

Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles: All successful candidates will be appointed to the nearest viable office nearest to their home postcode and on its respective pay scale.  This will be at either a HQ building (subject to desk allocation, a Justice Collaboration Centre (JCC) or a Justice Satellite Office (JSO) – See Map. All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity). 

For current MoJ employees, your base location will need to be changed to the nearest viable office (to your home postcode), either at a HQ building, JCC or JSO within the National Office Network and moved its location’s respective pay scale (any legacy arrangements/locations will need to be amended).

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours 

The Ministry of Justice offers a flexible working system in many offices. Standard full time working hours are 37 hours per week. MoJ welcomes part-time, flexible and job-sharing working patterns, where they meet the demands of the role and business needs. All applications for part-time, flexible and job-sharing working patterns will be considered in accordance with the MoJ’s Flexible Working policy.

Benefits 

The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension 

The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training 

The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Networks 

The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Eligibility

Staff on fixed term appointments must have been recruited through fair and open competition.

Vacancies advertised “cross-government” are only open to all Civil Service employees and employees of accredited non-departmental public bodies (NDPBs) who were appointed on merit following a fair and open competition; or were appointed to a permanent post through an exception in the Civil Service Commissioners' rules.

Support

  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on www.www.GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the TBS Recruitment Enquiries Team.

For more information on applying for a role as a candidate with a disability or long-term condition, please watch our animated videos.

Diversity & Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy.

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ is committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ is able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidates will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

Civil Service Nationality Rules

This job is broadly open to the following groups:

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

Reserve list

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles.

Contact Information

MoJ:

If you require any assistance please call 0345 241 5359 (Monday to Friday 8am - 6pm) or e mail moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Please quote the job reference 11955

HMPPS

If you require any assistance please call 0345 241 5358 (Monday to Friday 8am - 6pm) or e mail moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Please quote the job reference

Application form stage assessments

Experience
We will assess your experience for this role via the following methods
CV or Work History, Statement of Suitability
Statement of Suitability
Guidance for the Statement of Suitability
Please explain how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification stated in the advert.
Evidence of Experience
CV or Work History, Statement of Suitability

Interview stage assessments

Interview Dates
To be confirmed
Behaviours
Communicating and Influencing
Delivering at Pace
Working Together
Level of security checks required
Security Clearance (SC)

Use of Artificial Intelligence (Al)

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action.  Please see our candidate guidance for more information on appropriate and inappropriate use.